Behavior analysis focuses on the principles that explain how learning takes place. Positive reinforcement is one such principle. When a behavior is followed by some sort of reward, the behavior is more likely to be repeated. Through decades of research, the field of behavior analysis has developed many techniques for increasing useful behaviors and reducing those that may cause harm or interfere with learning.

Applied behavior analysis (ABA) is the use of these techniques and principles to bring about meaningful and positive change in behavior. Behavior analysis is a scientifically validated approach to understanding behavior and how it is affected by the environment. In this context, “behavior" refers to actions and skills. "Environment" includes any influence – physical or social – that might change or be changed by one's behavior.

 ABA services are essentially the modification of environmental influences to teach positive actions and skills.